Pasanga 2 toys with new marketing strategy - Free Tickets for Children below 10
Director Pandiraj came up with yet another film focusing on children with Pasanga 2. The movie got thumbs up from most of family audience upon its release. As new Pongal releases are around the corner, most of the Pasanga 2 screens will be given to the new releases. To extract last bit of collections, Pasanga 2 team has adopted a new marketing strategy by allowing children below 10 for free in 6 major areas. The team hopes that small kids will bring rest of the family to the theater. It will be interesting to see if this marketing idea will translate to footfalls.