As one may know, merchandising is a serious industry which is slowly but steadily picking up in Kollywood and if anything, it adds more zing to the buzz that is created around a big film release. And this year's highly anticipated release Kaala, which is a production venture of Wunderbar Films too has come up with merchandise line of its own offering products from mugs and t-shirts to phone covers and laptop sleeves. The official merchandising partner of Kaala is Cover It Up, the company that had also partnered for Rajinikanth's earlier film Kabali and unlike their previous multi-colour version of Rajini, this time, Cover it Up has come up with Rajini in shades of red, black and grey, keeping in touch with the theme of Kaala.
Their products are priced approximately between Rs.50 and Rs. 500 and you can check them out here.
Kaala, directed by Pa. Ranjith hits theatre screens on June 7, 2018 and is presented by Lyca Productions.