Vettaiyan starring Rajinikanth in the lead is out in theaters today in not just Tamil, but also in dubbed Telugu, Hindi and Kannada versions as Vettaiyan: The Hunter. The evening before Vettaiyan's release, Lyca Productions unveiled a special promo video, but only for the Telugu audience.
The hunt begins tomorrow! 🤩 Here is VETTAIYAN THE HUNTER 🕶️ promo 🔥 Are you ready to chase down the prey? 🦅#VettaiyanHuntsFromTomorrow 🕶️ in Tamil, Telugu, Hindi & Kannada!@rajinikanth @SrBachchan @tjgnan @anirudhofficial @LycaProductions #Subaskaran @gkmtamilkumaran… pic.twitter.com/x088tOdPL5
— Lyca Productions (@LycaProductions) October 9, 2024
This promo gave us a glimpse of an action filled cop Rajinikanth, and corporate evil Rana Daggubati. Not just Lyca Productions, even the official X handle of Vettaiyan music composer Anirudh Ravichander, had sent out a tweet addressing the Telugu audience.
వేటగాడి వేట రేపటినుండి! 🕶️#VettaiyanTheHunter
— Anirudh Ravichander (@anirudhofficial) October 9, 2024
Super ⭐@rajinikanth @SrBachchan @tjgnan @LycaProductions @RanaDaggubati @asiansureshent pic.twitter.com/shQczJVSFE
The reason Vettaiyan's Telugu viewers got exclusive updates was because of the film's Telugu title controversy. The Telugu audience took issue with the fact that a Tamil word was in the Telugu title of the movie, and they saw this as an imposition of the language/slight of the Telugu audience sentiments. With tensions rising to the level of boycotting Vettaiyan in Telugu, Lyca Productions released a detailed statement on why the common title was chosen.
Vettaiyan's Telugu distributor Dil Raju, Rana Daggubati, and Suresh Daggubati also explained in the Telugu press that Vettaiyan: The Hunter was chosen as a Telugu title mainly because of the unavailability of the desired Telugu title 'Vettagadu'. Post the explanation, an exclusive Vettaiyan promo was released only in the Telugu language.